Degree Type: B.A., B.S.
CIP Code 52.1401
Major Code MKT
Department Code MKT
Degree Website

Marketing is a dynamic field with many dimensions, including product selection and planning, product distribution, pricing and promotion. Marketing poses many challenges and yields generous rewards for those who meet these challenges. Marketing operations are carried out domestically and internationally in virtually all business organizations that offer a product or service. Many marketing concepts are applicable to the operations of non-profit organizations such as governmental, educational, and healthcare institutions, as well as charitable and political campaigns.

Marketing operations provide the most visible links between the firm or institution and its many publics. Marketing deals with people who are constantly changing in their needs, wants, and desires; and coupled with these changing tastes is a fiercely competitive environment sustained by all the resources of a rapidly evolving technology. These forces lead to much of the challenge and dynamic nature of marketing.

Intended Learning Outcomes

The curriculum for the Marketing Major develops the ability to do the following:

  • The ability to collect, analyze, and use information about customers, competitors, and the environment (develop and use primary and secondary research data).
  • The ability to develop marketing plans, including strategies designed to achieve specific goals.
  • The ability to organize and analyze data, draw and support conclusions, and make appropriate recommendations.
  • The ability to develop effective, persuasive presentations of marketing concepts and including the ability to organize ideas and data, use presentation software and other audio visual aids, and respond incisively to questions about presentation elements.
  • The ability to develop an organized, structured, well-written paper that demonstrates the ability to organize ideas and data.


State-Mandated Common Prerequisites

Students must complete the following courses (or equivalents) with a grade of C or higher in each course and an overall 2.00 GPA.

State Prerequisite USFSM Course Offerings
Course Number  Course Number Credit Hours
ACG X021 or ACG X022 or ACG X001 and ACG X011 ACG 2021 3
ACG X071 or ACG X301 ACG 2071 3
CGS X100C, CGS X100, CGS X530, CGS X570, CGS X060, CGS X531, CGS X000, ISM X000, or CGS X518 CGS 2100 3
ECO X013 ECO 2013 3
ECO X023 ECO 2023 3
MAC X233 or MAC X230 MAC 2233 3
STA X023, STA X122, or QMB X100 STA 2023 3

Required Communication Courses

Students must complete two (2) of the following for a total of six (6) credit hours.

Course Number Title Credit Hours Requisites (KEY) Notes (KEY)
SPC 2608 Public Speaking 3 None SMEL
COM 3110 Communication for Business and the Professions None
ENC 3250 Professional Writing 3 PR: ENC 1101 and ENC 1102 OR ENC 1121 and ENC 1122
ENC 3310 Expository Writing or equivalent PR: ENC 1101 and ENC 1102 OR ENC 1121 and ENC 1122 SMCD

Business Foundation Required Courses (21 credit hours)

Foundation Courses in business require a minimum grade of C in each foundation course with an overall 2.00 GPA.

Course Number Title Credit Hours Requisites (KEY) Notes (KEY)
BUL 3320 Law and Business I 3 None
FIN 3403 Principles of Finance 3 PR: ACG 2071, ECO 2013, ECO 2023
ISM 3011 Information Systems in Organizations 3 PR: CGS 2100 or equivalent
QMB 3200 Business & Economic Statistics II 3 PR: MAC 2233 or MAC 2241, QMB 2100 USFSM considers STA 2023 as equivalent to QMB 2100
MAN 3025 Principles of Management 3 None SMLE
MAR 3023 Basic Marketing 3 None
GEB 4890 Strategic Management and Decision Making 3 PR: FIN 3403, MAN 3025, MAR 3023; Senior Standing 6ACM, SMCC; This course should be taken in the final semester of the program

Additionally, all business students are required to select at least one course that deals with contemporary international topics. This course can be included in the business, non-business, or elective category. Consult with a business advisor for approved courses.

Requirements (18 credit hours)

Students must complete a minimum of eighteen (18) hours in marketing beyond MAR 3023. At least twelve (12) hours must be taken in residence at USFSM. A grade point average of 2.00 or higher must be achieved in all major coursework including Basic Marketing (MAR 3023) at USFSM.  Students are required to earn a “C” or higher in all Marketing courses that are counted toward the major requirements.

Required Courses (18 credit hours)

Course Number Title Credit Hours Requisites (KEY) Notes (KEY)
MAR 3823 Marketing Management 3 PR: MAR 3023
MAR 3613 Marketing Research 3 PR: QMB 2100 or QMB 2150 or STA 2014, or STA 2023 with a grade of “C-” or better and MAR 3023 with a grade of “C” or better For USFSM students, STA 2023 can serve as equivalent to QMB 2100
MAR 3400 Professional Selling 3 PR: MAR 3023; CI
MAR 4333 Promotion Management 3 PR: MAR 3023; CI
MAR 4824 Marketing Management Problems 3 PR: MAR 3823 and MAR 3613 with a grade of “C-” or better; Senior Standing
MAR xxxx 3 Choose any additional upper-level MAR course